Glug Ommmm.

P.T. Barnum once said that whole deal about suckers born and those born to take them. He would be delighted with this one.

How about water with intention? Yup, pay a little extra and you will have some H@2 Ommm. You know . Omm…like the Moody Blues used to sing. Om is a sacred syllable that is considered to be the greatest of all the mantras. The labels on the bottle tell you what the intentions are.

Love and Perfect Health are on the shelves now and Will Power, Properity and Gratitude will be out of the research and development soon.

How do they do this? First of all, and you could have guessed it, the company that is marketing this is from Los Angeles.

They have a very relaxed website at http://www.h2omwater.com/

According to the website for H2OM everything in the universe contains a vibrational resonance or frequency. There are several distinctive energetic frequencies that are infused in each bottle of H2Om. They employ the power of intention through words, thought, music and human interaction.

So, shifting out of new age speak back into rant speak, if you print the intention on the label, in several different languages, play some new age music while you bottle the stuff and, most important if you “think it while you drink it” (Trademark 2006) you will get the benefit of the intentions. Of course the new age lawyers get their two cents in as well. The website includes this little disclaimer: “This product is not designed to diagnose, treat, cure, or prevent any disease. However, we do believe in the power of intention, and that anything is possible. Please email us with your H2Om water experiences and miracles.”

So let’s consider the possibility here. You put words on the bottle, you play music while you fill’er up and you think great thoughts while you guzzle.

So if I make up a bottle that says “Neighbor be gone” and I play “Hit The Road Jack” while filling it and when I drink it I think “please let him move the outer rings of Saturn”, it’ll all come true?

I’ll take a case of that and the case marked “Untold riches”. That’s the one bottled with the song “For the Love of Money” blasting near the faucet.