This is hysterical. Almost as funny as the “Singing Dogs.”
On Wednesday Volkswagen of America began running a video meant to pique interest in its coming Super Bowl commercial for the 2012 Beetle. The Super Bowl commercial will tell a story about a determined dog and end with a homage to “Star Wars†and “The Force,†the Volkswagen Passat commercial from the 2011 Super Bowl that was the most-watched ad on YouTube last year, with more than 49 million views.
The teaser video, called “The Bark Side,†presents a canine chorus performing “The Imperial March†from the “Star Wars†films, which was also heard in the Passat commercial. The teaser was viewed 1.6 million times on youtube.com in the first 24 hours; by Monday afternoon, the total exceeded 7.3 million. The teaser also directs viewers to a section of the Volkswagen Web site, vw.com/star-wars-invite, where they can invite friends to Super Bowl parties with customized versions of the “Star Wars†opening title crawls.
http://www.nytimes.com/2012/01/24/business/media/marketers-tease-super-bowl-commercials.html
