Dead monkeys is what I use to illustrate how to write an open in advertising copy.
I also used it as a headline in my Journalism class last semester. The Prof thought it was one of the best headlines he had ever read.
AIDA is the mnemonic I use to remember the important parts of writing a good radio ad.
Attention. DEAD MONKEYS
Interest. Very big piles of them
Desire. You must have dead monkeys
Action. Here is how to get your dead monkeys today
The reason I used dead monkeys in the headline for today’s FACEBOOK posting is that my oldest, who is wise in the ways of directing traffic to websites in ways I am not, suggested an intriguing headline and picture to grab you, the reader. More clicks.
Oh, so now you have caught on to me. I am only in this for the clicks. Too true. The question is, is there any other reason to write here? Am I doing this for my own amusement?
Mostly, I fear.
Today’s story is from early in 2005. I don’t think this hit the Weekender as it is way short of the word count.
I think the picture adds a lot to it.
Thanks for reading.
Day 3 of 365, 2011
